Beauty Alert: Rhode by Hailey Bieber

The market is flooded with celebrity beauty brands, so it is no surprise that we are often a little sceptical……however…..enter Hailey Bieber and Rhode beauty….and need I say more! To say that Rhode products are the hottest commodity of the moment, would be an understatement. 

Hailey Bieber launched Rhode in 2022 with three core products, coined the term “Glazed doughnut skin”, sold the company to e.l.f. for $800 million US in 2025 and is undoubtedly one beauty’s most influential figures.

Although Rhode is finally available in Australia, you may find that many of the cult products are sold out! Or maybe you are just trying to decide whether the hype is real or genius marketing (let’s be real Hailey’s flawless skin is not exclusively the result of her products). So, here are some alternatives to Rhodes viral product staples…

TIRTIR Milk Skin Toner (alternative to Rhode Glazing Milk)

This hydrating, brightening toner is designed to deliver a "glass skin" glow by deeply moisturise and strengthen the skin barrier. 

Dermalogica Stabilizing Repair Cream (alternative to Rhode Barrier Restore Cream)

This soothing cream actives calm and hydration on contact – helping to break the pattern of sensitive skin with a balmy-cream formula that melts into skin to quickly alleviate redness and help prevent future irritation.

StriVectin Anti wrinkle Peptide Plump Line Filling Bounce (alternative to Rhode Peptide Glazing Fluid)

This serum enhances radiance and luminosity, helps to maintain the look of volume & resiliency for smooth, luminous, and youthful-looking skin.

Avene Revitalizing Nourishing Rich Cream - For Very Dry Sensitive Skin (alternative to Barrier Butter)

This is an intensive moisturiser designed to hydrate, nourish, and protect very dry, sensitive, and dull skin. Formulated with shea butter to restore the skin barrier, and deliver a radiant skin.

Charlotte Tilbury Charlotte's Magic Hydrator Mist (alternative to Rhode Glazing Mist)

An oxygenating, hydrating face mist for an instant dewy glow on-the-go. A radiant skin rescue essence formulated with a hyaluronic acid matrix, niacinamide and kombu extract to boost radiance.

 

Jane Iredale Glow Time Blush Stick (alternative to Rhode Pocket Blush)

This is a creamy, multitasking blush stick for buildable, blendable colour and a healthy, radiant flush. It’s available in a wide variety of shades that rival Rhode pocket blush.

Clarins Lip Perfector (alternative to Rhode Peptide Lip Tint)

This lip plumper gloss leaves a radiant, plumped, wet-look on the lips with an intensely pigmented lip colour. Formulated with Shea butter and vitamin F, is non-sticky and provides extra nourishment to the lips. Available in a variety of shades (Soft Pink is a favourite and a ringer for Rhodes Ribbon).