A deep purple shampoo that tones down yellows & oranges in blonde & lightened hair Formulated with plant-based protein Keravis to strengthen strands & prevent damage Blended with powerful anti-oxidant Astaxanthin for healing & repairing action Helps shield hair against further breakage Infused with patented Antifade Complex® to offer color protection Scented with an intoxicating floral fruity aroma Leaves hair soft, smooth & shiny ZeroSulfate®, 100% vegan