Lanolin is a must-have for all breastfeeding moms. This natural substance protects and heals tender and cracked nipples, especially in the initial days of establishing a good breastfeeding latch Lansinoh's HPA? Lanolin provides the safest, most effective relief for breastfeeding moms experiencing nipple soreness. Apply a pea-sized amount after each feeding to soothe and protect sore, dry nipples. Lansinoh's cream was carefully designed to be a 100% natural, single-ingredient product, which means it?s safe for both mom and baby and contains no additives or preservatives. HPA? Lanolin is hypoallergenic and we are proud to be the #1 recommended nipple cream by lactation consultants and doctors in the US. Lansinoh HPA? Lanolin does not need to be removed prior to breastfeeding because of the intensive purification process that is used. We do recommend applying it after breastfeeding instead of before so that it has some time to absorb into your skin.