A fluoride-free toothpaste designed to promote relaxation & calm Made with clean ingredients that are safe, gentle to whiten teeth Powered by Calprox?, a proprietary ingredient invented by Dr. Smigel & the Supersmile team that gently whitens & cleanses teeth without causing sensitivity Contains hemp, valerian, melatonin & other natural calming herbs Infused with calcium & phosphates to help build additional strength while protecting against cavities Promotes healthy teeth & gums, unveiling a brighter, whiter smile