As skin ages, it begins to lose the solid the architecture of its youth?Lift serum was created with this in mind, developed with incredible, ultra-hydrating cutting-edge techniques.  A rich, nourishing introduction serum with 4 types of hyaluronic acid reveals a firmer-looking, radiant complexion whilst delivering intense moisture. Awarded Gold medal of MONDE SELECTION forthe third consecutive year. Delivers intense, skin-plumping hydration to smooth the appearance of lines and wrinkles.  Improves skin firmness and elasticity with the power of NcPA which strengthens collagen. Enhances skin youthfulness and brightness.  NcPA(Natural cyclic Phosphatidic Acid) is a plant-based ingredient (soy-bean) founded by a Japanese woman. The NcPA is present in the body which is safe to use and acts on skin cells to improve skin firmness and elasticity. It is perfect to increase hydration levels.