Safe. Fun. Yum! Have you ever been challenged when trying to brush your little angel's teeth? We feel your pain - you're not alone! Toddlers and kids don't have any appreciation of why we brush our teeth, but they do know when something 'tastes funny' or 'tastes spicy'. Jack N' Jill tastes so yummy that you will probably need to put it out of reach in between brushing times. We're serious! Toothbrushing time in your bathroom will be transformed - even with the fussiest of kids! Make toothbrushing easy with Jack N’ Jill Kids all natural, effective and toxin-free toothpaste! A magical mix of natural flavours with 40% Xylitol and Calendula! Our Natural Toothpaste is toxin and fluoride free & is suitable from 6 months (when bubs first teeth usually come through) and safe if swallowed. Most young children find mint a bit polarising so that is why we've developed natural & mild flavours to make tooth brushing time that little bit easier for kids (and parents alike!). This Jack N' Jill Toothpaste in Milkshake flavour makes tooth brushing fun for kids, with a delicious Certified Organic fruity flavouring. Natural ingredients such as Xylitol and Calendula help to soothe gums and fight tooth decay. Our toothpastes are a gel formula and don't foam which means your kids can brush their teeth anywhere - even in the car on the way to childcare or school on the morning run! Xylitol is the magic ingredient that helps balance the pH in the mouth. The organic calendula soothes little gums and is calming. Suitable from 6 months +No nasty chemicals, our natural toothpaste is safe if swallowed!