The Argan tree grows only in the extremely harsh south western area of Morocco between the Atlas mountains and the Atlantic Ocean. From this tree the exotic and rare oil, often called “liquid gold”, is laboriously extracted. After separating the Argan nut from the fruit flesh, the hard nut is cracked by hand between two stones by local indigenous Berber women who make up the oil production’s co-operative work force and have used this oil for centuries as a culinary and simple beauty oil. The endangered Argan tree is currently under the protection of UNESCO. Its best hope for conservation lies in the thriving export market, whereby these trees are protected and valued for their ability to produce the highly prized oil. The Moroccan state conducts a rigorous control on all exports of this product to protect its sustainability. Love Argan Seed Kernel Oil is true to nature, unaltered and organic certified by Ecocert, SA.