The formula gives high color payoff without dryness, leaving lips moist, soft, and comfortable for up to 8 hours. Plus, antioxidant-rich vitamin e helps keep lips safe from environmental aggressors. Improves the lips condition with regular use. It stays and never fades. Rediscover your lips with L'Absolu Rouge Cream Lipstick: luscious comfort, smooth and vibrant lips with a luminous cream finish, in 35 luxurious shades.