Our Argan Oil Permanent Color cream is a hair color hero! Advanced micro-pigments migrate deep into the hair shaft to deliver true, rich, accurate tones. Formulated with argan oil for luminous color, rich gray coverage, brilliant shine, and unmatched conditioning. Argan oil helps nourish, repair and lock in moisture, instantly smoothing the cuticle and improving elasticity. The low-ammonia formula provides deep color penetration and longer-lasting, consistent results.