A long-lasting, full-coverage lipstick featuring innovative triple gel technology for high-impact, weightless color. This breakthrough formula allows high levels of pigment to converge with water for cushiony, comfortable. Help keep lips feeling soft and hydrated. Triple Gel Technology delivers a sensorial feel, true color payoff, and a weightless on the lips. This lipstick lasts, does not dry. Its soft and creamy feeling. Keeps lips feeling hydrated.