Virtue

Virtue is a unique hair care brand, powering products with Alpha Keratin 60ku®, a pure human Keratin. Trusted by celebrities like Jennifer Garner, Anne Hathaway and Kristen Stewart, it is the first hair care brand to use a true form of keratin to reduce frizz, repair split ends, and increase vibrancy and thickness of hair.

Shop the globally-adored gamechanger: Virtue The Polish Un-Frizz Cream

55 products

Virtue Recovery Conditioner by Virtue for Unisex - 17 oz Conditioner

Virtue Recovery Conditioner by Virtue for Unisex - 17 oz Conditioner

$191.85 17 oz
Virtue Refresh Dry Shampoo by Virtue for Unisex - 1.8 oz Dry Shampoo

Virtue Refresh Dry Shampoo by Virtue for Unisex - 1.8 oz Dry Shampoo

$75.40 1.8 oz
Virtue Smooth Conditioner by Virtue for Unisex - 6.7 oz Conditioner

Virtue Smooth Conditioner by Virtue for Unisex - 6.7 oz Conditioner

$95.35 6.7 oz
Virtue Curl Conditioner by Virtue for Unisex - 6.7 oz Conditioner

Virtue Curl Conditioner by Virtue for Unisex - 6.7 oz Conditioner

$95.35 6.7 oz
Virtue Curl Shampoo 240ml/8oz

Virtue Curl Shampoo 240ml/8oz

$70.30 240ml/8oz
Virtue Hair & Scalp Reset Duo Set 2pcs

Virtue Hair & Scalp Reset Duo Set 2pcs

$47.10 2pcs
Virtue Curl Conditioner 200ml/6.7oz

Virtue Curl Conditioner 200ml/6.7oz

$72.60 200ml/6.7oz
Virtue Mini Must-Haves Set 5pcs

Virtue Mini Must-Haves Set 5pcs

$100.45 5pcs
Virtue Hydrate & Nourish Set 3pcs

Virtue Hydrate & Nourish Set 3pcs

$68.00 3pcs
Virtue Repair & Strengthen Set 3pcs

Virtue Repair & Strengthen Set 3pcs

$58.70 3pcs
Virtue Recovery Shampoo by Virtue for Unisex - 17 oz Shampoo
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Virtue Recovery Shampoo by Virtue for Unisex - 17 oz Shampoo

$160.95 17 oz
Virtue Smooth Shampoo by Virtue for Unisex - 8 oz Shampoo
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Virtue Smooth Shampoo by Virtue for Unisex - 8 oz Shampoo

$96.95 8 oz
Virtue 6-In-1 Styler by Virtue for Unisex - 4 oz Cream
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Virtue 6-In-1 Styler by Virtue for Unisex - 4 oz Cream

$87.60 4 oz
Virtue Volumize & Thicken Set 3pcs
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Virtue Volumize & Thicken Set 3pcs

$64.05 3pcs
Virtue Flourish Mask For Thinning Hair 150ml/5oz
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Virtue Flourish Mask For Thinning Hair 150ml/5oz

$119.00 150ml/5oz
Virtue Refresh Topical Scalp Supplement 60ml/2oz
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Virtue Refresh Topical Scalp Supplement 60ml/2oz

$90.95 60ml/2oz
Virtue Colorkick De-Brassing Shampoo 240ml/8oz
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Virtue Colorkick De-Brassing Shampoo 240ml/8oz

$79.25 240ml/8oz
Virtue 6-In-1 Styling Paste 50ml/1.7oz
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Virtue 6-In-1 Styling Paste 50ml/1.7oz

$60.50 50ml/1.7oz
Virtue Split End Serum 50ml/1.7oz
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Virtue Split End Serum 50ml/1.7oz

$68.15 50ml/1.7oz
Virtue Curl Leave-In Butter 150ml/5oz
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Virtue Curl Leave-In Butter 150ml/5oz

$66.20 150ml/5oz
Virtue Flourish Hair Rejuvenation Treatment Set 3pcs
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Virtue Flourish Hair Rejuvenation Treatment Set 3pcs

$97.95 3pcs
Virtue Smooth & Silken Set 3pcs
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Virtue Smooth & Silken Set 3pcs

$63.85 3pcs
Virtue Smooth Shampoo 500ml/17oz
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Virtue Smooth Shampoo 500ml/17oz

$138.75 500ml/17oz
Virtue Smooth Shampoo
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Virtue Smooth Shampoo 240ml/8oz

$69.15 240ml/8oz