Virtue

Virtue is a unique hair care brand, powering products with Alpha Keratin 60ku®, a pure human Keratin. Trusted by celebrities like Jennifer Garner, Anne Hathaway and Kristen Stewart, it is the first hair care brand to use a true form of keratin to reduce frizz, repair split ends, and increase vibrancy and thickness of hair.

Shop the globally-adored gamechanger: Virtue The Polish Un-Frizz Cream

55 products

Virtue Recovery Shampoo by Virtue for Unisex - 17 oz Shampoo

Virtue Recovery Shampoo by Virtue for Unisex - 17 oz Shampoo

$163.85 17 oz
Virtue Recovery Conditioner by Virtue for Unisex - 17 oz Conditioner

Virtue Recovery Conditioner by Virtue for Unisex - 17 oz Conditioner

$189.95 17 oz
Virtue Refresh Dry Shampoo by Virtue for Unisex - 1.8 oz Dry Shampoo

Virtue Refresh Dry Shampoo by Virtue for Unisex - 1.8 oz Dry Shampoo

$66.95 1.8 oz
Virtue Smooth Conditioner by Virtue for Unisex - 6.7 oz Conditioner

Virtue Smooth Conditioner by Virtue for Unisex - 6.7 oz Conditioner

$93.95 6.7 oz
Virtue Curl Conditioner by Virtue for Unisex - 6.7 oz Conditioner

Virtue Curl Conditioner by Virtue for Unisex - 6.7 oz Conditioner

$93.95 6.7 oz
Virtue 6-In-1 Styler by Virtue for Unisex - 4 oz Cream

Virtue 6-In-1 Styler by Virtue for Unisex - 4 oz Cream

$90.95 4 oz
Virtue Volumize & Thicken Set 3pcs

Virtue Volumize & Thicken Set 3pcs

$64.05 3pcs
Virtue Curl Shampoo 240ml/8oz

Virtue Curl Shampoo 240ml/8oz

$75.75 240ml/8oz
Virtue Hair & Scalp Reset Duo Set 2pcs

Virtue Hair & Scalp Reset Duo Set 2pcs

$50.00 2pcs
Virtue Curl Conditioner 200ml/6.7oz

Virtue Curl Conditioner 200ml/6.7oz

$76.90 200ml/6.7oz
Virtue Curl Leave-In Butter 150ml/5oz

Virtue Curl Leave-In Butter 150ml/5oz

$71.05 150ml/5oz
Virtue Mini Must-Haves Set 5pcs

Virtue Mini Must-Haves Set 5pcs

$107.30 5pcs
Virtue Hydrate & Nourish Set 3pcs

Virtue Hydrate & Nourish Set 3pcs

$69.90 3pcs
Virtue Repair & Strengthen Set 3pcs

Virtue Repair & Strengthen Set 3pcs

$62.85 3pcs
Virtue Smooth & Silken Set 3pcs

Virtue Smooth & Silken Set 3pcs

$62.85 3pcs
Virtue Smooth Shampoo 500ml/17oz

Virtue Smooth Shampoo 500ml/17oz

$137.75 500ml/17oz
Virtue Flourish Density Booster 120ml/4oz
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Virtue Flourish Density Booster 120ml/4oz

$77.35 120ml/4oz
Virtue The Polish Un Frizz Cream by Virtue for Unisex - 4 oz Cream
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Virtue The Polish Un Frizz Cream by Virtue for Unisex - 4 oz Cream

$80.25 4 oz
Virtue Smooth Shampoo by Virtue for Unisex - 8 oz Shampoo
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Virtue Smooth Shampoo by Virtue for Unisex - 8 oz Shampoo

$96.95 8 oz
Virtue Curl Shampoo by Virtue for Unisex - 8 oz Shampoo
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Virtue Curl Shampoo by Virtue for Unisex - 8 oz Shampoo

$72.55 8 oz
Virtue Flourish Hair Rejuvenation Treatment Set (1 Month Supply): Virtue Flourish Shampoo+Conditioner+Density Booster 3pcs
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Virtue Flourish Hair Rejuvenation Treatment Set (1 Month Supply): Virtue Flourish Shampoo+Conditioner+Density Booster 3pcs

$121.85 3pcs
Virtue Flourish Volumzing Styler 120ml/4oz
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Virtue Flourish Volumzing Styler 120ml/4oz

$71.00 120ml/4oz
Virtue Flourish Mask For Thinning Hair 150ml/5oz
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Virtue Flourish Mask For Thinning Hair 150ml/5oz

$119.00 150ml/5oz
Virtue Frizz Block Smoothing Spray 150ml/5oz
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Virtue Frizz Block Smoothing Spray 150ml/5oz

$77.90 150ml/5oz
Virtue Healing Oil 50ml/1.7oz
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Virtue Healing Oil 50ml/1.7oz

$75.60 50ml/1.7oz
Virtue Refresh Topical Scalp Supplement 60ml/2oz
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Virtue Refresh Topical Scalp Supplement 60ml/2oz

$90.95 60ml/2oz
Virtue Colorkick De-Brassing Shampoo 240ml/8oz
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Virtue Colorkick De-Brassing Shampoo 240ml/8oz

$79.25 240ml/8oz
Virtue Flourish Shampoo For Thinning Hair 240ml/8oz
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Virtue Flourish Shampoo For Thinning Hair 240ml/8oz

$76.25 240ml/8oz
Virtue Flourish Conditioner For Thinning Hair 200ml/6.7oz
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Virtue Flourish Conditioner For Thinning Hair 200ml/6.7oz

$80.20 200ml/6.7oz
Virtue Curl-Defining Gel 200ml/6.7oz
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Virtue Curl-Defining Gel 200ml/6.7oz

$66.40 200ml/6.7oz
Virtue 6-In-1 Styling Paste 50ml/1.7oz
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Virtue 6-In-1 Styling Paste 50ml/1.7oz

$60.50 50ml/1.7oz
Virtue Split End Serum 50ml/1.7oz
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Virtue Split End Serum 50ml/1.7oz

$68.15 50ml/1.7oz
Virtue Exfoliating Scalp Treatment 150ml/5oz
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Virtue Exfoliating Scalp Treatment 150ml/5oz

$81.35 150ml/5oz
Virtue Best-Selling Hair Favorites Set 5pcs
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Virtue Best-Selling Hair Favorites Set 5pcs

$194.05 5pcs
Virtue Nourish & Flourish Duo For Hair Set 2pcs
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Virtue Nourish & Flourish Duo For Hair Set 2pcs

$125.20 2pcs
Virtue Flourish Hair Rejuvenation Treatment Set 3pcs
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Virtue Flourish Hair Rejuvenation Treatment Set 3pcs

$234.30 3pcs
Virtue Flourish Hair Rejuvenation Treatment Set 3pcs
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Virtue Flourish Hair Rejuvenation Treatment Set 3pcs

$97.95 3pcs
Virtue Fan Favorites Kit 4pcs
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Virtue Fan Favorites Kit 4pcs

$197.50 4pcs
Virtue The Polish Un-Frizz Cream 120ml/4oz
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Virtue The Polish Un-Frizz Cream 120ml/4oz

$69.20 120ml/4oz
Virtue Restorative Treatment Mask 150ml/5oz
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Virtue Restorative Treatment Mask 150ml/5oz

$120.70 150ml/5oz
Virtue Recovery Shampoo 500ml/17oz
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Virtue Recovery Shampoo 500ml/17oz

$151.50 500ml/17oz
  • 500ml/17oz - $151.50
  • 240ml/8oz - $66.40
Virtue Recovery Shampoo 240ml/8oz
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Virtue Recovery Shampoo 240ml/8oz

$66.40 240ml/8oz
  • 240ml/8oz - $66.40
  • 500ml/17oz - $151.50
Virtue Recovery Conditioner 500ml/17oz
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Virtue Recovery Conditioner 500ml/17oz

$151.10 500ml/17oz
  • 500ml/17oz - $151.10
  • 200ml/6.7oz - $75.00
Virtue Recovery Conditioner 200ml/6.7oz
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Virtue Recovery Conditioner 200ml/6.7oz

$75.00 200ml/6.7oz
  • 200ml/6.7oz - $75.00
  • 500ml/17oz - $151.10
Virtue 6-IN-1 Styler 120ml/4oz
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Virtue 6-IN-1 Styler 120ml/4oz

$57.00 120ml/4oz
Virtue Full Shampoo 500ml/17oz
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Virtue Full Shampoo 500ml/17oz

$148.05 500ml/17oz
  • 500ml/17oz - $148.05
  • 240ml/8oz - $71.00
Virtue Full Shampoo 240ml/8oz
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Virtue Full Shampoo 240ml/8oz

$71.00 240ml/8oz
  • 240ml/8oz - $71.00
  • 500ml/17oz - $148.05
Virtue Full Conditioner 500ml/17oz
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Virtue Full Conditioner 500ml/17oz

$167.60 500ml/17oz
  • 500ml/17oz - $167.60
  • 200ml/6.7oz - $75.00