Virtue

Virtue is a unique hair care brand, powering products with Alpha Keratin 60ku®, a pure human Keratin. Trusted by celebrities like Jennifer Garner, Anne Hathaway and Kristen Stewart, it is the first hair care brand to use a true form of keratin to reduce frizz, repair split ends, and increase vibrancy and thickness of hair.

Shop the globally-adored gamechanger: Virtue The Polish Un-Frizz Cream

55 products

Virtue Smooth Shampoo

Virtue Smooth Shampoo 240ml/8oz

$69.90 240ml/8oz
Virtue Full Conditioner
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Virtue Full Conditioner 200ml/6.7oz

$75.00 200ml/6.7oz
  • 200ml/6.7oz - $75.00
  • 500ml/17oz - $167.60
Virtue Purifying Leave-In Conditioner
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Virtue Purifying Leave-In Conditioner 150ml/5oz

$49.05 150ml/5oz
Virtue Smooth Conditioner
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Virtue Smooth Conditioner 200ml/6.7oz

$76.75 200ml/6.7oz
Virtue Volumizing Primer
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Virtue Volumizing Primer 150ml/5oz

$63.00 150ml/5oz
Virtue Purifying Shampoo
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Virtue Purifying Shampoo 120ml/4oz

$50.30 120ml/4oz
Virtue Lifting Powder
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Virtue Lifting Powder 10g/0.35oz

$55.00 10g/0.35oz